More people are discovering the power of affiliate marketing to supplement or even replace their existing income. But there are even more people who would like to have a slice of this exciting world but are unsure exactly what an affiliate program is or what it consists of.
When discussing an affiliate program, it helps to compare it to a traditional networking company where a network of salespeople and distributors are recruited to sell their products to all corners of the globe.
As an example, instead of a company selling directly to their customers it sells products through a series of distributors and salespeople. In turn, the members of this distribution and sales network enjoy a very good living by promoting the products made by others.
In essence, the affiliate programs found on the internet are distribution and sales efforts taken to the online world. The affiliate web site takes the place of the distributor and sales network, and the individual is paid by the seller of the product when a sale is made. Of course there are affiliate programs where physical products have to be shipped but there are also many other affiliate programs where only software or informational products have to be downloaded.
It is easy to understand why this arrangement is so popular, from the point of view of both the merchant and the owner of the web site. The merchant benefits from increased sales and at the same time does not have to pay for additional advertising and he can expand his network without the need for additional and sometimes expensive advertising. The affiliate on the other hand may not have a product of his own to make money from and selling someone else's product for a share of the selling price gives him the opportunity to start his own business.
Of course, effort is required on the part of the affiliate to promote his website and the product he is trying to sell. There are many ways that an affiliate program can be promoted. An example would be if the affiliate already has a website and a link added directly to the merchant site. It costs nothing to set up and is very easy to do with a little cut and paste.
All good affiliate programs will have a back office with tools to use and it is always advisable to protect your affiliate links and therefore your commissions, by disguising your links so that they are not chopped off or used by anyone else. You can find a good program to use to mask your affiliate links at Rebrandly.
Commissions paid by merchants vary. You can expect anything up to from 25% to 70% with most the the affiliate programs, today. With a little time, effort and patience you will be selling products and services successfully.