Your Facebook profile picture is the best tool you have to start branding yourself and start letting others know who you are and what you do.
Why you ask? Because, 9 out of every 10 people who visit your profile page will automatically click on your profile picture first. Some people will do this to learn a little more about you. Others will do this to "Like" and "Comment" on your picture.
Now here's where this marketing tip gets interesting. Once your visitor clicks on your pic, a pop-up window opens up and here's what they see almost every single time.
- Your Name
- An "empty" description section
- Likes, Comments and Shares for your picture.
Every experienced Internet Marketer, who knows how to use Facebook correctly to attract prospects, leads and customers, will tell you to always advertise where the highest level of traffic exists.
After learning this very important piece of information, it should make perfect sense to use the "description" section of your profile picture to brand yourself.
Adding a short summary about yourself, followed by a shortened link to your blog or capture page will not only increase the rate of visitors to your sites, it will also help brand you as a leader in your niche.
The easier you make it for your prospects, leads and customers to find you, the faster you will begin to achieve success.